Your chosen movie
1) What film have you chosen? 
Frozen
2) Why did you choose this film in particular?  

Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.

1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
Walt Disney
2) Who was the distributor for the theatrical release of the film in the UK?
Walt Disney Studios Home Entertainment

No brand loyalty
1) What genre does your chosen film fit into?
Fantasy,Animation, Family, Musical
2) How can you tell it fits that genre? Be specific with reference to the trailer.

3) Does your chosen film have any stars or a director that are known for that particular genre?
Nope

It’s all a matter of timing
1) What was the UK release date for your chosen film?
December 6, 2013
2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.
18th June 2013
3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?
Word of mouth, Main Trailer, Viral, Interviews

It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review. 
Generally the public had positive opinions on the Fim with 89% of people giving it positive reviews and publishing positive tweets etc.

2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.
 It is an incredibly touching story with fantastic music, score, script and performances by Menzel and Bell we haven't heard in a long time-fyeroledezma from United States
Critics Consensus: Beautifully animated, smartly written, and stocked with singalong songs, Frozen adds another worthy entry to the Disney canon.
Frozen is fantastic. Flawless animation and terrific songs combine to make it the best Disney movie in a decade, as well as one of the funniest. This is one I will watch over and over-Soapert


Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.

1) What was the original budget for your chosen film?
150 million USD
2) How much money did the film make in the opening weekend?
earned $67.4 million in its first three days
3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
$1.219bn
4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)
Frozen was a massive box office success as it made over 8 times the original budget.

Stars in their eyes
Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?
Jennifer Lee- Wreck It Ralph & Zootopia
Chris Buck- Surfs up, Tarzan& Pocahontas
2) Who is the main star in the film?
No main star as they are cartoons.3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
none.4) Are the stars or the director or writer mentioned in the trailer for the film?
the director is mentioned at the end of the trailer.

Learner Response

WWW: This is a fantastic start to Media – well done! I particularly like your honesty in the first post – you didn’t choose Media but you’re willing to make the best of it! Well, for someone who didn’t pick the subject your opening blog posts are highly impressive. The fruit bowl is stunningly creative, the film poster analysis shows insight and uses media terminology impressively. Similarly, your Minority Report analysis shows a good understanding of camerawork and, most importantly, the effect this has on the audience. You are right to aim for an A/A*!

EBI: Your LIAR film poster analysis is very good and shows an impressive understanding of all the key concepts except representation. This is the trickiest concept and we will be covering it later in the year for Assignment 2. We also need to work on the depth of our analysis: over time you’ll need to be writing in more detailed paragraphs that offer the depth required for A* (this will be particularly important in the Assignment 2 essay after Christmas). Writing high-level analysis means exploring the different possible interpretations that audiences may take from a media product such as a film poster.

LR: Reflect on your first month of Media. What do you feel is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

LEARNER RESPONSE
So far in Media I believe my Story board is my strongest piece of work. This is because I think my analysis and explanation is the best for this piece of work. I think my weakest piece of work is my LIAR film poster. This is because my analysis is quite basic and doesn't go into much detail. Over the rest of the course I need to practice on the depth of my analysis work in order to boost my grade. I also need to think about other peoples interpretations of film posters ect and not just my own.

Medium close up

A medium close up has been used so we are able to see the officers emotions and facial expressions more clearly. We can see they all look disappointed and cautious. The disappointment comes from the fact that they have to arrest their boss. The use of the medium close up is beneficial as we are able to see part of the background as well. At this point juxtaposition is clear to see as the camera went from one character to another. In the background we are able to see the reinforcement the police department has. This creates more drama as the audience begins to think about how Anderson is going to escape his entire police force.



Establishing shot

A establishing shot has been used so the audience is able to understand what is going on in the new scene. They are able to understand where the next section of filming is going to take place. The use of an establishing shot also means a lot of action and drama is able to be packed in which take place on a large scale. Here we can see Anderson in the background running down an ally. The use of a whip plan creates a sense of excitement and drama which sets the mood and atmosphere. The use of the burnt out car tells us that something rough is going to happen for example a battle.





Close- up

A  close up has been used to emphasise the fear Anderson feels. We begin to feel even more fearful for him. This also creates even more tension and drama. The blurred out background makes us concentrate on his facial expressions even more. His eyes show us he is out of breath tired and weary of what is going to happen next.

Fruit bowl Photoshop task 

Story Board


This is a wide/establishing shot. We have chosen to use this shot so the audience is able to understand whats going on. The audience can start to understand what is going to go on and what the scene is like. From the scene it becomes clear that this is set in a school.



High angle long shot- we have chosen to use this to show how timid the character is. The use of a long shot shows the scene around showing the character is alone and quite isolated from everyone. This makes the character look extremely weak and vulnerable.






Low angle long shot- We have used this shot so the audience is able to see the character in more detail.The characters body is visible head to toe. The angle makes the character look like she has authority and power which suits her role as a bully.






Low angle long shot-  The angle shot is used to portray the character as domineering.  We know it is a long shot as the characters body is visible head to toe. We cant properly see the characters facial expression however her body language suggests to us that she is careless.

                                                                                                       Low angle long shot- We have again used the same shot to emphasise how powerful and controlling the character is. The use of a long shot shows us the attitude of the character however her facial expressions are not clear.    

                   

Low angle medium shot- All three characters together in a medium shot helps the audience get to know the characters even better as they are able to see their facial expression in more detail. The fact that all three of them are in another low angle shot reassures their dominance, power and fear.

  Over the shoulder shot- This shot is used to show the audience a conversation between two characters is taking place. As previously the boy has appeared to look timid and shy and the girl appeared to be big and powerful the audience starts to feel fearful for the boy as it is inevitable that something bad is going to happen.

       Over the shoulder shot- Another over the shoulder shot is used to show what the conversation has lead to. The audience is able to only see the victim and the back of the bully and her fist. This allows the audience to focus on the emotion of the victim.

                                                               
               

Long shot- Here a long shot has been used so the audience is able to see the scene after the attack took place. it is clear to see that the bully doesn't care or feel remorse as she walks of leaving him alone.

 Long shot low angle- The final picture shows the final two girls following the other character away from the scene. This shows they also don't feel guilt or pity for the victim. We decided to use a low angle shot again to show the audience they are all powerful and domineering characters.

LANGUAGE

Looking at this film poster straight away you are able to see the key conventions often associated with film posters. The use of a bold font for the title, a clear centre picture, a billing block about key stars and producers, the names of the directors at the top of the poster, the production companies name and the addition of a tag- line are all expected conventions of a good film poster. The impact of these key conventions on the audience is that they are able to quickly pick out the information they need to discover which genre the movie is and who the target population is. These key conventions reinforce that the genre is horror for example; The font and colours of the title gives off an old traditional feel which is often associated with horrors movies. The use of capital letters makes us aware that it is a film poster. The dark colours are typical in horrors which gives the genre away.

INSTITUTION

This film was directed by Scott Derrickson and executively produced by Jerry Bruckheimer. The film was released August 22nd 2014 by Sony Pictures. Despite mixed reviews from critics, the film was a box office success, grossing $87.9 million against a $30 million budget. It had earned $2.8 million on its opening day. In its opening weekend, the film earned $9.5 million ranking it at number four at the box office in the United States.

AUDIENCE

Looking at this film poster it seems like it is suitable for both genders however it may be targeted at women as the centre picture appears to show the woman as the domineering character. The film may have an age rating however it isn't clear to see. Straight away its obvious that the film is going to be gory due to the centre picture. Also the tag-line suggests the audience is going to experience something they have never experienced before (you haven't seen true evil)

REPRESENTATION

The centre picture clearly shows an unusual female creature dominating a male who appears to have been tortured due to the way he is tied to a chair with layers of dirt on him. The unidentifiable letters scratched out on the floor are expected from a horror film poster to create a sense of uncertainty and confusion

URL

blaiseee12.blogspot.com