LANGUAGE

Looking at this film poster straight away you are able to see the key conventions often associated with film posters. The use of a bold font for the title, a clear centre picture, a billing block about key stars and producers, the names of the directors at the top of the poster, the production companies name and the addition of a tag- line are all expected conventions of a good film poster. The impact of these key conventions on the audience is that they are able to quickly pick out the information they need to discover which genre the movie is and who the target population is. These key conventions reinforce that the genre is horror for example; The font and colours of the title gives off an old traditional feel which is often associated with horrors movies. The use of capital letters makes us aware that it is a film poster. The dark colours are typical in horrors which gives the genre away.

INSTITUTION

This film was directed by Scott Derrickson and executively produced by Jerry Bruckheimer. The film was released August 22nd 2014 by Sony Pictures. Despite mixed reviews from critics, the film was a box office success, grossing $87.9 million against a $30 million budget. It had earned $2.8 million on its opening day. In its opening weekend, the film earned $9.5 million ranking it at number four at the box office in the United States.

AUDIENCE

Looking at this film poster it seems like it is suitable for both genders however it may be targeted at women as the centre picture appears to show the woman as the domineering character. The film may have an age rating however it isn't clear to see. Straight away its obvious that the film is going to be gory due to the centre picture. Also the tag-line suggests the audience is going to experience something they have never experienced before (you haven't seen true evil)

REPRESENTATION

The centre picture clearly shows an unusual female creature dominating a male who appears to have been tortured due to the way he is tied to a chair with layers of dirt on him. The unidentifiable letters scratched out on the floor are expected from a horror film poster to create a sense of uncertainty and confusion